myProfashional AG

Fashion Styling Platform

myProfashional is a platform where anyone can get the advice of a professional stylist on what to wear, improve their personal image, and feel more confident in it.

Platform:

Web

Industry:

Fashion

Team size:

7 people

Country:

Switzerland

Project Duration:

1 year

The year started & completed:

2018 – 2019

We designed and built a website where clients can find an independent professional stylist and book them for personal style advice and a shopping trip together.

Scope and Objectives

Stylist Booking

Clients browse the platform and book a professional stylist who will help them improve their style.

Personal Style Advice

Stylists advise on clothes that suit the client's body type, so the wardrobe works for the person wearing it.

Joint Shopping Trips

Stylists go shopping with the client, sharing their experience and insights along the way, including where to find the best bargains in the city.

Credible, Independent Experts

The platform presents its stylists as independent style experts, which is what the site's positioning and design had to communicate.

Focus Areas and Deliverables

Visual Direction

Explored color palettes, typography, and the layout of text and imagery until the site read as trendy, captivating, and informative at first glance.

Interactive Prototypes

Prototyped the interface, so the look and the booking flow could be reviewed and agreed before front-end work.

React Front End

Built the site as a React JS front end, keeping the interface fast and the visual detail intact.

Design-to-Development Handoff

Interfaces were designed and handed to the front end, so specifications survived the move from mockup to build.

Tools & Technologies

JavaScript

WebStorm

Sketch

Zeplin

React JS

Invision

Challenges Identified

Design That Proves the Expertise

MyProfashional is all about style and getting the maximum out of it, so the hardest part of the project fell to our designers. The website had to be trendy, captivating, and informative enough that a single glance convinces a visitor these stylists understand style and self-expression.

Color Palette and Layout

Color and the arrangement of text and elements often speak louder than words. We spent a long time trying different palettes and rearranging visuals to land on the most relevant and convincing combination.

Communicating an Intangible Service

A styling session is not something a visitor can inspect before buying, so the site itself had to carry the proof. The design had to make the stylists' credibility and independence obvious without a sales pitch.

Results of the Project

A bright, intuitive site for booking professional style advice.

The myProfashional website is a bright and intuitive resource that lets clients book a professional stylist to help them improve their style.

Its stylists are credible, independent style experts who know where to hunt for the best bargains in the city, how to pick clothes that suit a particular body type, and are happy to share their experience during a joint shopping trip.

Business Value

A site that turns a personal, word-of-mouth service into something a client can find and book online.

Credibility at First Glance

The design does the persuading. Visitors arrive believing the stylists know style and self-expression.

Direct Online Booking

Clients book a stylist through the site rather than by phone, referral, or introduction.

A Differentiated Brand

Independent stylists, unattached to any brand or retailer, positioned visually to stand apart.