{"id":2921,"date":"2021-07-13T09:07:03","date_gmt":"2021-07-13T09:07:03","guid":{"rendered":"http:\/\/blog.kindgeek.com\/?p=2921"},"modified":"2024-04-15T12:01:14","modified_gmt":"2024-04-15T12:01:14","slug":"why-fact-checking-is-a-key-skill-in-the-deepfake-era","status":"publish","type":"post","link":"https:\/\/www.kindgeek.com\/blog\/post\/why-fact-checking-is-a-key-skill-in-the-deepfake-era","title":{"rendered":"Why fact-checking is a key skill in the deepfake era"},"content":{"rendered":"<div class=\"inhype-post\"><p class=\"post-date\">Recently updated on April 15, 2024<\/p><\/div>\n<p>Along with the development of visual effects in social media: Instagram and Snapchat face masks, TikTok filters, the large amount of deepfake content online is snowballing over the last few years.&nbsp;<\/p>\n\n\n\n<p>What is deepfake? It is a form of AI that uses deep learning algorithms which allow users to swap their face into their chosen source content or replace any voice with a selected one.&nbsp;<\/p>\n\n\n\n<p>A few Chinese media recently wrote about the deepfake scandal around one of the local series. The filming troop suddenly decided to change the cast entirely in the middle of the filming process. As it turned out, it was not a classic change of the cast: new actors were generated using cutting-edge AI. And the series was released.&nbsp;<\/p>\n\n\n\n<p>There is nothing wrong with this example, and what\u2019s more \u2013 it did not cause any issues and simplified the filming process. However, it is not a surprise that such capabilities may also raise some concerns.&nbsp;<\/p>\n\n\n\n<p>First concerns around deepfake technology arose due to its use in porn \u2013 the first use case to which dee ake has been widely applied. Deepfake made it possible to swap the faces of celebrities and include them in pornographic videos.&nbsp;<\/p>\n\n\n\n<p>One famous (not for a long time, though) app that allowed you to see your face when you get old is entirely innocent compared to a deepfake-powered app that will enable you to &#8220;undress&#8221; any woman by simply uploading her photo.<\/p>\n\n\n\n<p>About a year ago, after the Cambridge Analytica incident, the <a href=\"https:\/\/www.instagram.com\/p\/ByaVigGFP2U\/?fbclid=IwAR22ESW5sGL7BZmDA1nr6TYWzzW6gFcXVjvx-y8XotbKpXwCm635frv0i_k\">deepfake video featuring Mark Zukerberg<\/a> was released: \u201cImagine this for a second, one man with total control with billions of people\u2019s stolen data, all their secrets, their lives, their futures\u2026\u201d.&nbsp;<\/p>\n\n\n\n<p>One more viral deepfake witnessed <a href=\"https:\/\/www.youtube.com\/watch?v=4GdWD0yxvqw\" data-rel=\"lightbox-video-0\">Jon Snow\u2019s<\/a> moving apology for the sad ending to Game of Thrones. And the most \u201cbreaking\u201d one was probably <a href=\"https:\/\/www.youtube.com\/watch?v=cQ54GDm1eL0&amp;t=72s\" data-rel=\"lightbox-video-1\">Barack Obama<\/a> calling Donald Trump a \u201ccomplete dipshit.\u201d&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"embed-container\"><iframe loading=\"lazy\" title=\"You Won\u2019t Believe What Obama Says In This Video! \ud83d\ude09\" width=\"1140\" height=\"641\" src=\"https:\/\/www.youtube.com\/embed\/cQ54GDm1eL0?start=72&#038;feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/kindgeek.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p>The technology can now create compelling but entirely fictional content from scratch \u2013 and it\u2019s almost impossible to spot deepfake with the naked eye.&nbsp;<\/p>\n\n\n\n<p>Consequently, deepfake can be used to distribute fake news, manipulations towards public figures, political pressure, and simply for stealing IP rights.&nbsp;<\/p>\n\n\n\n<p>Today there are no policies that regulate deepfake implementation. However, Facebook, Reddit, and Twitter claim to be deleting such photos, audios, and videos. On the other hand, Google seems to do the opposite \u2013 recently, one YouTube channel posted a video in which Jay-Z reads Shakespeare&#8217;s poem \u201cTo Be or Not to Be.\u201d Of course, Jay-Z asked YouTube to remove the video, arguing that it was a copyright infringement. However, the video was restored shortly after removal.&nbsp;<\/p>\n\n\n\n<p>Deepfake seems to be an up-and-coming and dangerous technology at the same time. However, the fact is that deepfake will get more and more viral, so there is a great need for fact-checking and critical perception of any information on the web.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yuriy Gnatyuk, \u0421OO of KindGeek, explains what is deepfake and why it has become an emerging AI phenomenon.<\/p>\n","protected":false},"author":7,"featured_media":2924,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[256],"tags":[],"class_list":{"0":"post-2921","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ai"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why fact-checking is a 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