{"id":2185,"date":"2018-06-15T10:09:00","date_gmt":"2018-06-15T10:09:00","guid":{"rendered":"https:\/\/blog.kindgeek.com\/?p=2185"},"modified":"2024-11-06T14:01:01","modified_gmt":"2024-11-06T14:01:01","slug":"instagram-video-hub","status":"publish","type":"post","link":"https:\/\/www.kindgeek.com\/blog\/post\/instagram-video-hub","title":{"rendered":"New Instagram Video Hub IGTV &#8211; New Opportunity"},"content":{"rendered":"<div class=\"inhype-post\"><p class=\"post-date\">Recently updated on November 6, 2024<\/p><\/div>\n<p>Long story short, YouTube should start to worry and think about how to enhance its monetization algorithms and copyright rules to make them more content creators-friendly. If previously, the company could dawdle over-optimization of their service, soon it could be a far too costly affair as a new and potentially dangerous competitor arises.<\/p>\n\n\n\n<p>Instagram will be launching its new video hub, IGTV, on June 20, which will \u201coffer a dedicated space featuring scripted shows, music videos and more in vertically oriented, full-screen, high-def 4K resolution,\u201d according to&nbsp;<a target=\"_blank\" href=\"https:\/\/techcrunch.com\/2018\/06\/11\/instagram-long-form-video\/\" rel=\"noreferrer noopener\">TechCrunch<\/a>. And regardless of what you could say about the doubtful qualities of vertically oriented video, it is highly likely that the new service is going to be immensely popular.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/kindgeek.com\/blog\/wp-content\/uploads\/2018\/06\/EOtglngIwMbXlYWFvpa7-1024x683.jpeg\" alt=\"Instagram Video\" class=\"wp-image-2188\" srcset=\"https:\/\/www.kindgeek.com\/blog\/wp-content\/uploads\/2018\/06\/EOtglngIwMbXlYWFvpa7-1024x683.jpeg 1024w, https:\/\/www.kindgeek.com\/blog\/wp-content\/uploads\/2018\/06\/EOtglngIwMbXlYWFvpa7-300x200.jpeg 300w, https:\/\/www.kindgeek.com\/blog\/wp-content\/uploads\/2018\/06\/EOtglngIwMbXlYWFvpa7-768x512.jpeg 768w, https:\/\/www.kindgeek.com\/blog\/wp-content\/uploads\/2018\/06\/EOtglngIwMbXlYWFvpa7-1536x1024.jpeg 1536w, https:\/\/www.kindgeek.com\/blog\/wp-content\/uploads\/2018\/06\/EOtglngIwMbXlYWFvpa7-360x240.jpeg 360w, https:\/\/www.kindgeek.com\/blog\/wp-content\/uploads\/2018\/06\/EOtglngIwMbXlYWFvpa7.jpeg 1800w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>For instance, the previous service that had been launched by the company, Instagram stories, exploded. Currently, more than&nbsp;<a target=\"_blank\" href=\"https:\/\/www.wsj.com\/articles\/instagram-could-soon-allow-users-to-post-long-form-video-1528236950\" rel=\"noreferrer noopener\">300 million<\/a>&nbsp;people use Stories every day and this number grows. Therefore, it would not be strange if IGTV succeeds as well.<\/p>\n\n\n\n<h6 class=\"wp-block-heading\">The emerging hub is such a benefit for a competitive market, such a headache for YouTube, and such a great brand new&nbsp;<a href=\"https:\/\/services.kindgeek.com\/portfolios\/truly_cast\" target=\"_blank\" rel=\"noreferrer noopener\">opportunity for businesses<\/a>.&nbsp;&nbsp;<\/h6>\n\n\n\n<p>Currently, Instagram has\u00a0<a href=\"https:\/\/services.kindgeek.com\/portfolios\/trulycast\" target=\"_blank\" rel=\"noreferrer noopener\">800 million<\/a>\u00a0active monthly users and it is estimated that the network will be reaching 1 billion users by the end of June. Therefore, the video service could provide a powerful marketing platform. Instagram seems to be aware of it and will equip content creators with a possibility to add links to their videos, which can be easily accessed by swiping up on a video. This feature will definitely be used to drive traffic to a company\u2019s site.<\/p>\n\n\n\n<p>It is quite difficult to speculate on how exactly IGTV is going to operate. However, it is already known that the Instagram video section will provide&nbsp;<a target=\"_blank\" href=\"https:\/\/techcrunch.com\/2018\/06\/11\/instagram-long-form-video\/\" rel=\"noreferrer noopener\">algorithmic, personalized curation and a narrower set of sources<\/a>&nbsp;than Youtube\u2019s one. As follows, it will be easier for people to find the content they enjoy. The luckiest creators or companies who will manage to get a comfy niche in the Instagram video hub as soon as possible will benefit from it significantly.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Long story short, YouTube should start to worry and think how to enhance its monetization algorithms and copyright rules to make them more content creators-friendly. If previously, the company could dawdle over optimization of their service, soon it could be a far too costly affair as a new and potentially dangerous competitor arises. Instagram will be launching its new video hub on June 20.<\/p>\n","protected":false},"author":5,"featured_media":2188,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[2,103],"tags":[],"class_list":{"0":"post-2185","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"category-tips"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>New Instagram Video Hub IGTV - New Opportunity | Kindgeek<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kindgeek.com\/blog\/post\/instagram-video-hub\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Instagram Video Hub IGTV - New Opportunity | Kindgeek\" \/>\n<meta property=\"og:description\" content=\"Long story short, YouTube should start to worry and think how to enhance its monetization algorithms and copyright rules to make them more content creators-friendly. If previously, the company could dawdle over optimization of their service, soon it could be a far too costly affair as a new and potentially dangerous competitor arises. 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If previously, the company could dawdle over optimization of their service, soon it could be a far too costly affair as a new and potentially dangerous competitor arises. Instagram will be launching its new video hub on June 20.","og_url":"https:\/\/kindgeek.com\/blog\/post\/instagram-video-hub","og_site_name":"Kindgeek","article_published_time":"2018-06-15T10:09:00+00:00","article_modified_time":"2024-11-06T14:01:01+00:00","og_image":[{"width":1800,"height":1200,"url":"https:\/\/kindgeek.com\/blog\/wp-content\/uploads\/2018\/06\/EOtglngIwMbXlYWFvpa7.jpeg","type":"image\/jpeg"}],"author":"Mykhailo Bogdan","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Mykhailo Bogdan","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/kindgeek.com\/blog\/post\/instagram-video-hub#article","isPartOf":{"@id":"https:\/\/kindgeek.com\/blog\/post\/instagram-video-hub"},"author":{"name":"Mykhailo Bogdan","@id":"https:\/\/kindgeek.com\/blog\/#\/schema\/person\/da573e7542c45dc047809322eb5dda40"},"headline":"New Instagram Video Hub IGTV &#8211; New Opportunity","datePublished":"2018-06-15T10:09:00+00:00","dateModified":"2024-11-06T14:01:01+00:00","mainEntityOfPage":{"@id":"https:\/\/kindgeek.com\/blog\/post\/instagram-video-hub"},"wordCount":357,"commentCount":0,"publisher":{"@id":"https:\/\/kindgeek.com\/blog\/#organization"},"image":{"@id":"https:\/\/kindgeek.com\/blog\/post\/instagram-video-hub#primaryimage"},"thumbnailUrl":"https:\/\/www.kindgeek.com\/blog\/wp-content\/uploads\/2018\/06\/EOtglngIwMbXlYWFvpa7.jpeg","articleSection":["Business","Tips"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/kindgeek.com\/blog\/post\/instagram-video-hub","url":"https:\/\/kindgeek.com\/blog\/post\/instagram-video-hub","name":"New Instagram Video Hub IGTV - New Opportunity | Kindgeek","isPartOf":{"@id":"https:\/\/kindgeek.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/kindgeek.com\/blog\/post\/instagram-video-hub#primaryimage"},"image":{"@id":"https:\/\/kindgeek.com\/blog\/post\/instagram-video-hub#primaryimage"},"thumbnailUrl":"https:\/\/www.kindgeek.com\/blog\/wp-content\/uploads\/2018\/06\/EOtglngIwMbXlYWFvpa7.jpeg","datePublished":"2018-06-15T10:09:00+00:00","dateModified":"2024-11-06T14:01:01+00:00","breadcrumb":{"@id":"https:\/\/kindgeek.com\/blog\/post\/instagram-video-hub#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/kindgeek.com\/blog\/post\/instagram-video-hub"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/kindgeek.com\/blog\/post\/instagram-video-hub#primaryimage","url":"https:\/\/www.kindgeek.com\/blog\/wp-content\/uploads\/2018\/06\/EOtglngIwMbXlYWFvpa7.jpeg","contentUrl":"https:\/\/www.kindgeek.com\/blog\/wp-content\/uploads\/2018\/06\/EOtglngIwMbXlYWFvpa7.jpeg","width":1800,"height":1200},{"@type":"BreadcrumbList","@id":"https:\/\/kindgeek.com\/blog\/post\/instagram-video-hub#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/kindgeek.com\/blog"},{"@type":"ListItem","position":2,"name":"New Instagram Video Hub IGTV &#8211; 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